In the context of event organization, the glossary of a PCO (Professional Congress Organizer) includes the English term “seating,” which refers to the physical arrangement of participants’ seats, and particularly of guests—such as local authorities—who have reserved seating. It represents an important aspect, as it influences the participants’ experience and the overall success of the event.

Seating may involve the arrangement of tables, if present, or chairs, or even the general layout of the audience in an auditorium or hall. It must be carefully planned, taking into account several factors. First and foremost is protocol, which defines the order to be followed when assigning seats to people holding different positions, depending on the context: high-ranking state officials, law enforcement, ecclesiastical hierarchies, local authorities, and so on. Protocol should be observed as much as possible, but with a logical approach, considering, for example, the order of speeches on stage—from institutional greetings to speakers’ presentations—who must be strategically and conveniently placed to reach the stage.

Other situational factors should also be taken into account. An interesting note involves some particular venues: in certain theaters—especially large ones—the row reserved for dignitaries and prominent guests is not the front row, which may be too close to the stage or orchestra pit, but rather the first row of the second section, which provides the best overall experience. Another consideration involves companions and relatives of guests and speakers: seats should also be reserved for them, and it is customary for them to be seated next to the guest, unless it is a large group—in which case, they may be seated in the row behind.