The term general assembly is not only part of the corporate lexicon of joint-stock companies but is also commonly used by event organizers, particularly Professional Congress Organizers (PCOs). These are regular meetings between a company’s shareholders and its board of directors, serving as an opportunity to present the annual report, discuss results, and talk about future strategies.

Through voting, shareholders express their views on corporate decisions and, when terms expire, elect new members to represent them and govern the company.

From the perspective of the event planners, it is essential to choose venues that are suitable both for the number of participants and for the technical requirements of the agenda. This includes provisions for streaming connections and the sharing of materials, both digital and physical. It’s also advisable to set up smaller, more private spaces for meetings and breakout sessions. Special attention should be given to access control systems.

These are private events where important and potentially sensitive topics are discussed, so organizers must take great care, especially in terms of communication.

On Thursday, April 24, 2025, the Generali Convention Center in Trieste hosted the General Assembly of Assicurazioni Generali, welcoming 700 shareholders to the Congress Center. The event was particularly meaningful, as it marked the first in-person assembly after five years and was held at the Generali Convention Center for the very first time.